OUR SERVICES
Before you start on your journey you need to clearly define what your SaaS product actually is, what your goals are and structure your company appropriately to ensure you save time and money down the track.
Formulating a company structure and top line goals is important to setting expectations for all stakeholders including but not limited to founders, staff, advisors, and eventual investors.
We can help with:
- Functional Product Definition
- Company Structures
- Shareholder Agreement Terms & Conditions
- Goal Setting
- Investor Requirements
- Exit Strategy
Aligning sales and marketing to maximize your revenue potential is critical to a SaaS platforms survival and a key indicator of your future startup’s success. There are numerous moving parts that need to work in concert between Marketing, Sales, and Operations which are not always easy to coordinate in a fast-moving SaaS environment.
We can help with:
- Target Market
- Total Addressable Market (TAM)
- Serviceable Available Market (SAM)
- Serviceable Obtainable Market (SOM)- Competitor Analysis
- Ideal Customer Profile (ICP)
- Sales Pipeline/Generation Management
- Sales Presentation Building
- Sales Demonstration Scripting
- SaaS Billing Strategy
- Sales Commission Plans (for in house sales teams)
- Sales Hiring (International and Outsourced)
- Proposals and Statements of Work
- Customer Reference Strategy
- SaaS Pricing (Strategy & Discounts)
- SaaS Security (standard questions and answers)
Getting your first few customers can be daunting, keeping them and turning them into referenceable, profitable customers to support ongoing sales initiatives can be even harder.
We can help with:
- Customer Reference Strategy
- Support & Knowledge Base
- Customer Retention
- Renewals
- Onboarding & Migration
Understanding the complexity of your SaaS idea and the true cost of getting your product to market is critical to the validation process and may save you time and money further down the road when done correctly.
We can help with:
- Minimum Viable Product (MVP) Definition
- Solution Architecture
- Development Estimation
- Solution Development and Management
- SaaS Pricing Review
Sales forecasting is critical for businesses of all sizes as it provides valuable insights into future trends and helps companies make informed decisions about resource allocation, goal setting, and risk mitigation to maximize future growth and likely hood of success.
We can help with:
- Sales Forecasting
- Planning and Budgeting
Budgeting isn’t just about allocating spend and managing cashflow, it’s also about knowing what your true overall costs are, and the resources you’ll need to align sales forecasts with company goals. A good budget will help you understand how much financial support you need and when. Potential investors want to see good financial management and budgeting disciplines from SaaS start-ups to ensure their funds will be used to maximum effect.
We can help with:
- Finance & Budgeting
Raising capital is stressful on founders and can drag on for months or longer. The emotional and physical drain of this process leaves little time and energy to run your business as cash continues to flow out rather than in.
We can help with:
- Business Plan Finalisation
- Funding Strategy & Planning
- Pitch Decks
- Capital Raising
Setting up your company the right way from the beginning can save you time and money down the track. Having a sound company structure and good supporting systems ensures stakeholder alignment and makes a huge difference to potential investors.
We can help with:
- Company Registration
- Shareholders Agreements
- Finance & Accounting System Setup
- Payment & Billing Processes
- Grant Applications
- Exit Strategy Finalization
Validating your SaaS idea with users on a working MVP can be expensive and often requires a multi-disciplined team depending on the complexity of your requirements. You need to create your MVP fast and get valuable market feedback as soon as possible.
We can help with:
- Wireframing & Design
- Solution Architecture
- Solution Development and Management
- SaaS Pricing
- SaaS Legal (templates only)
- Security Requirements (Minimum requirements)
- Website Readiness